Ashley Ha

I am a highly motivated individual with experience in marketing and public relations in the fashion field. 


Born and raised in Los Angeles, I moved to New York City right after graduating college to pursue my career in the fashion industry. With two years of internship and freelance experience in marketing/public relations, I am currently seeking full-time opportunities in this field. During my time in New York, I have gained experience at KCD Worldwide and NET-A-PORTER.

Marketing Experience
• Social Media
• Affiliates
• Email Marketing
• Paid Search

Public Relations Experience
• Sample Trafficking (Fashion GPS)
• Press Clippings
• Guest Management
• Press Recaps and Reports 


Education


   California Polytechnic State University
   San Luis Obispo, California
   Bachelor of Arts in Communication Studies
   September 2011 - June 2015



                        Cal Poly Valladolid Study Program; Valladolid, Spain

                        June 2012-July 2012

                        Courses: 
                        Spanish Culture 
                        Spanish Grammar & Oral Expression 



                        CEA Madrid: Liberal Arts and Business; Madrid,Spain
                        August 2013-December 2013
                        Courses:
                       
 Spanish II
                        European Cinema: a Reflection on European Identity
                        International Business
                        Fundamental Aspects of Spanish Art 




Fashion & Marketing Experience

NET-A-PORTER 
Marketing Intern
February 2016 - June 2016 | New York, NY 
• Assisted the US Marketing Team across all functions including email, search marketing, media, promotions, partnerships and affiliates
• Created affiliate newsletter briefs and promotional emails for new brands and launches to send to top bloggers and websites working with a marketing agency and Dotmailer
• Curated content to post on affiliate channels: Polyvore, Lyst and ShopStyle to engage bloggers 
• Was the project owner for NET-A-PORTER's Pinterest- increased following by 20k, revenue by 60% and impressions by 45% 
• Created a Pinterest Strategy for the Social Team to use as my final project 
• Analyzed and reported past promotions to determine effectiveness of initiatives 
• Researched industry trends and competitor activity to create a monthly competitive research analysis to send to the global Marketing Team 

KCD WORLDWIDE
Public Relations Intern/Freelancer
August 2015 - February 2016 | New York, NY
• Worked directly under the Senior Publicist on three accounts: Tabitha Simmons, Thakoon, and Fausto Puglisi 
• Assisted publicist as a liaison to magazines (Vogue, W, Vanity Fair, Self, Glamour, Harper's Bazaar, Cosmopolitan, Elle, Interview, Nylon, etc.) for editorial sample requests 
• Coordinated sample requests for stylists for celebrity dressing
• Prepared and managed domestic and international sample trafficking via Fashion GPS 
• Worked with the client's teams located in New York and Milan for any sample shares 
• Researched, clipped and compiled print credits into press books every month 
• Assisted in the preparation and production of around 20 shows for the SS16 and FW16 season NYFW shows
• Prepared for off-site and on-site public relations support at KCD Open House, Victoria's Secret Fashion Show, H&M x Balmain show, Victor Crux x 3x1 Denim Event 

NORDSTROM
Retail Management Intern
June 2014 - August 2014 | Los Angeles, CA
• Assisted the Kids Wear department manager with all daily tasks: managing the sales team, producing reports on sales, merchandising the floor on a bi-weekly basis 
• Worked with the social media team to create and execute posts on the store's Instagram
• Facilitated the preparation for the Nordstrom's Anniversary Sale through in-store marketing as well as training the team 
• Attended management meetings and training seminars on retail management topics throughout the internship


DIETCH PUBLIC RELATIONS
Public Relations Intern
June 2013 - August 2013 | Los Angeles, CA
• Worked closely with the digital publicist with all daily activities: working with bloggers, maintaining contact databases, facilitating stylist and editorial pulls
• Responsible for sending and returning all sample requests, keeping the showroom presentable at all times, and organizing samples 
• Managed social web interactions including Facebook, Twitter and Hootsuite for all clients 


CALIFORNIA POLYTECHNIC STATE UNIVERSITY
Student Assistant for Marketing & Communications Department
October 2014 - March 2015 | San Luis Obispo, CA
• Worked directly under the Director of Media Relations and assisted with his daily activities which included curating press releases, researching mentions on the university, and maintaining the university's website 
• Published daily news releases using Adobe DreamWeaver on (http://www.calpolynews.calpoly.edu/)
• Produced press clippings with mentions to distribute to the Office of Marketing & Communication 


COLLEGEFASHIONISTA.COM
Contributor | Style Guru
December 2012 - September 2013 
• Was an on-campus influencer writing weekly journalism pieces on "What to Wear" 
• Provided readers with styling advice and updates on fashion trends
• Used street style photography for each look per entry 
• Promoted all posts through various social media platforms to expand my audience


THE STYLIST LA 
Event Coordinator
April 2009 - June 2011 | Los Angeles, CA
• Planned and coordinated renting events for upcoming formal events such as proms, homecomings, and formals
• Promoted event through word of mouth and social media marketing
• Found venues to create events and displayed inventory in a presentable manner for customers 


Involvement

▪ Past Member of Communication Studies Club at Cal Poly University
▪ Past Volunteer at Woods Humane Society | San Luis Obispo, CA
▪ English Teacher at Canterbury English | Madrid, Spain 
▪ Social Media Chair | Sigma Kappa Sorority 


Brand Ambassador

▪ Sand Cloud Apparel | April 2015 - present 
▪ Pura Vida Bracelets | September 2014 - present 
▪ Nordstrom Fashion Ambassador | November 2010 - September 2011 



Skills

  • Social Media Marketing
  • WordPress
  • Microsoft Excel
  • Research
  • Excellent Communication Skills
  • Extremely Organized
  • Meets Strict Deadlines
  • 106 WPM



Contact